Produk & keunggulan
MAXAM TOOTHPASTE
Maxam Toothpaste Portfolio & Commercial Selling Points Brand Overview Founded in 1962, MAXAM is a flagship brand under Shanghai Maxam Daily Chemical Co., Ltd. Its predecessor, the China Chemical Industry Society (State-owned Shanghai Toothpaste Factory), was established in 1912 and is widely recognized as the cradle of China’s toothpaste manufacturing industry. As an officially certified Time-Honored domestic oral care marque, MAXAM served as a premium toothpaste export brand in the early days, recipient of the National Gold Quality Award, and a core participant in drafting national industrial standards for toothpaste products. The Group operates fully self-owned integrated R&D and manufacturing facilities, unifying time-tested proprietary formulas with cutting-edge modern dental science. Our diversified product portfolio covers full-category oral care solutions, including tooth whitening, dentin hypersensitivity relief & gingival protection, caries prevention, tartar inhibition, and age-specific children’s dental care. Core Competitive Advantages of the Brand 1. Centuries of Accumulated Expertise in Domestic Oral Care Manufacturing As one of China’s pioneering toothpaste R&D and production enterprises, MAXAM boasts end-to-end mastery over raw material sourcing, formula development and full-process manufacturing. Our self-operated production plants implement stringent, standardized quality control protocols. Multiple proprietary formulas have obtained clinical validation from professional logical hospitals, ensuring reliable product efficacy and safety. 2. Balanced Formulations Delivering Mildness and Proven Performance All formulas avoid harsh irritants and adopt hydrated silica as a low-abrasion cleaning agent to minimize enamel wear. We integrate premium herbal extracts with functional active ingredients to address comprehensive oral concerns, including surface stain removal, gingival soothing, hypersensitivity alleviation and tooth brightening. The formulations are specially tailored to resolve common oral issues stemming from local dietary habits, such as discoloration from tea and coffee consumption, as well as recurrent gingival irritation. 3. Comprehensive, Full-Spectrum Product Matrix Our product lineup encompasses adult-specific variants for whitening, gingival care, tartar control and iconic retro aromas, alongside age-segmented children’s toothpaste ranges. All items maintain competitive cost-performance ratios, catering to both household retail demand and cross-border export distribution channels. 4. Harmonious Integration of Heritage Value and Youth-Centric Design We preserve classic retro aromas including spearmint to retain brand heritage, while concurrently launching fruit-flavored variants and domestic trend IP co-branded lines to capture diversified consumer demographics across all age brackets. Flagship Product Lines & Commercial Selling Points 1. Dentin Hypersensitivity & Gingival Protection Series Representative SKUs: Tourmaline Desensitizing & Gingival Care Toothpaste, Premium Desensitizing Repair Toothpaste Key Active Ingredients: Tourmaline, Paeonol extracted from moutan root, strontium chloride, HAP hydroxyapatite Product Merits: Effectively mitigates dentin hypersensitivity triggered by thermal, cold, acidic and sweet stimuli, and alleviates persistent gingival discomfort. Formulated with mild spearmint essence for a non-burning brushing experience. Our premium desensitizing technology draws on 40 years of dedicated research, repairing micro-fissures on dental enamel and inhibiting plaque accumulation. Target Clientele: Consumers suffering from sensitive teeth and frequent gingival swelling and tenderness. 2. Mild Whitening & Stain Removal Series (Baiyu & Xinyang Lines) Representative SKUs: Baiyu Whitening Compact Tube, Xinyang IP Co-branded Toothpaste, Shanghai Premium Brightening Toothpaste Key Active Ingredients: Sodium phytate (PADS), tetrasodium pyrophosphate, low-abrasion hydrated silica Product Merits: Gently decomposes extrinsic pigment deposits caused by coffee, tea and tobacco without eroding dental enamel. The formulas generate dense, creamy foam paired with palatable peach and coconut fruit aromas for a comfortable brushing experience. The Xinyang range adopts youthful, trend-aligned packaging via domestic IP co-branding to resonate with younger consumer groups. Target Clientele: Regular tea/coffee drinkers with discolored teeth seeking gentle whitening solutions. 3. High-Efficiency Tartar Inhibition Toothpaste Key Active Ingredients: Compound blend of sodium citrate and sodium Mono-fluorophosphate, hydrated silica abrasive, fluoride for caries prevention Product Merits: Efficacy substantiated by independent third-party clinical trials; effectively suppresses tartar formation and reduces plaque buildup. Features mild tooth-friendly texture paired with refreshing mint flavor. Suitable for consumers aged 12 years and above. Target Clientele: Individuals susceptible to tartar and persistent plaque accumulation. 4. Classic Baiyu Long-Lasting Brightening Heritage Series Caries Prevention Variant: Orange soda fragrance, sodium fluoride for anti-cavity efficacy, perlite for thorough stain removal Gingival Nourishment Variant: Timeless spearmint aroma infused with tranexamic acid to soothe and protect gum tissue Herbal Desensitizing Variant: Paeonol-based herbal desensitizing complex, clinically certified by Shanghai Ninth People’s Hospital; fluoride-enriched for cavity protection with mild silica abrasive agent Product Merits: Restores iconic retro fragrances of vintage domestic oral care products; large-volume packaging optimized for full-family daily oral maintenance. 5. Paopaowa Age-Specific Children’s Toothpaste Core Proprietary Technology: Nationally patented anti-cavity formulation featuring IGY egg yolk extract. Two age-tiered specifications are available: 2–6 years old and 6–12 years old. Infused with natural fruit essences and mild, non-toxic formulas customized to meet dental care needs during children’s mixed dentition transition period.
SPEARMINT TOOTHPASTE
Classic Spearmint Toothpaste (Export Version) This retro iconic domestic classic delivers authentic spearmint mint flavor. It deeply removes dental plaque and maintains long-lasting fresh breath. Widely exported overseas in early years, it focuses on straightforward yet effective daily basic oral cleaning with outstanding cost performance, serving as one of our core foreign trade flagship products. As a time-honored export toothpaste, our spearmint toothpaste holds multiple internationally compliant certifications and comes in a full range of specifications. We offer affordable mass-market sizes as well as customizable options tailored to overseas market demands. It is a prevalent domestic toothpaste solution for daily chemical equipment supporting projects worldwide.