Consumer Goods
Toys"R"Us Retailing (China) Limited
Toys"R"Us is a globally renowned toy and family entertainment retail brand. Guided by its brand philosophy, "Live Toyful," Toys"R"Us is committed to fueling imagination and inspiring the next generation through the power of toys and play, while enabling consumers of all ages to discover the joy in everyday life. With 20 years of experience operating in Chinese Mainland, Toys"R"Us is committed to offering consumers a high-quality and extensive range of toys and play offerings. The company brings together more than 400 brands and deeply operates over 200 domestic and international IPs, with extensive experience in brand collaborations and themed pop-up experiences — delivering quality, inspiring toys and play experiences for children and kidults alike. Rooted in a deep understanding of consumer needs and a well-established supply chain in China, Toys"R"Us developed its proprietary brand, Playpop, covering 7 major categories with over 700 products. Since its launch in 2022, Playpop has served customers across more than 10 markets, with accumulated sales surpassing 3 million units.