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Consumer Goods

Toys"R"Us Retailing (China) Limited

Toys"R"Us is a globally renowned toy and family entertainment retail brand. Guided by its brand philosophy, "Live Toyful," Toys"R"Us is committed to fueling imagination and inspiring the next generation through the power of toys and play, while enabling consumers of all ages to discover the joy in everyday life. With 20 years of experience operating in Chinese Mainland, Toys"R"Us is committed to offering consumers a high-quality and extensive range of toys and play offerings. The company brings together more than 400 brands and deeply operates over 200 domestic and international IPs, with extensive experience in brand collaborations and themed pop-up experiences — delivering quality, inspiring toys and play experiences for children and kidults alike. Rooted in a deep understanding of consumer needs and a well-established supply chain in China, Toys"R"Us developed its proprietary brand, Playpop, covering 7 major categories with over 700 products. Since its launch in 2022, Playpop has served customers across more than 10 markets, with accumulated sales surpassing 3 million units.

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Products & highlights

PLAYPOP CRYSTAL SHINY MAGNETIC TILES

  1. Safe, Reliable Materials: Odor-free, burr-free and colorfast 2. Smooth, Rounded Edges: Gentle on little hands 3. Fully Enclosed Magnets: Securely sealed to help prevent detachment and swallowing 4. Soft Macaron Colors: Capture little ones’ attention and support color recognition 5. Thickened, High-Strength Magnetic Cores: Easily connect multiple pieces for stable, sturdy builds

PLAYPOP 69cm Kids Kitchen Playset

  1. Child-Friendly Height: 69cm, Designed for children aged 3-6, with everything within easy reach 2. Realistic Lights & Sounds: Simulated stovetop sounds and lighting for an immersive experience 3. Working Water Sink: Manually pump water for a more realistic play experience 4. Rich Accessories: More accessories, more ways to play

PLAYPOP Fun Pat and Play Electronic Keyboard

  1. Multiple Music Modes: Two follow-along modes, from note-by-note to full-song play, to spark a love of music 2. Realistic Sounds: 4 instrument tones and 6 rhythms for endless musical exploration 3. Adjustable Microphone: Ergonomic and height-adjustable, so kids can sing while they play 4. Classic Nursery Songs: Built-in songs with child-friendly difficulty levels, plus recording fun 5. Stable Triangular Structure: Comes with a matching stool, so little musicians can play comfortably sitting or standing

PLAYPOP BLAZING FLAME 1:10 MONSTER TRUCK

  1. High-Performance Motor: Powerful output and long-lasting durability 2. High-Torque Servo & Reinforced Chassis: Built to handle rough and uneven terrain 3. Heavy-Duty Suspension: Enlarged and reinforced for greater durability 4. Impact-Resistant Chassis: Reinforced axles with front and rear motor protection 5. 25+ Minutes of Playtime: Enjoy extended, uninterrupted fun on a single charge

PLAYPOP ROYAL PRIDE MILITARY PLAYSET - LAND & AIR BATTLE FORCE

  1. Realistic Lights & Sounds: For an immersive play experience 2. Friction-Powered Drive: Keeps the action going 3. Multi-Motion Design: Multiple movable parts for more ways to play 4. Fun Launch Feature: Simulated projectile launching for added excitement

PLAYPOP KITCHEN PLAYSET

  1. All-in-One Cooking Fun: Boil, simmer and stir-fry on one stovetop. 2. Detachable spout and lid let kids pour water just like in a real kitchen.

PLAYPOP MEGA LOOP TOY CAR TRACK SET

  1. One-Touch Launch: Send the car through a thrilling 360° loop and soaring jump 2. Adjustable Landing Height: Adjust the height and launch force to hit different baskets 3. 116cm Extra-Long Track: Folds down compactly for easy storage 4. Stores Up to 18 Cars: Keep your collection organized and ready to race

PLAYPOP LUMINOUS RHYTHM ELECTRONIC KEYBOARD

  1. Light-Guided Learning: Insert a song card and follow the lights to learn and play with ease 2. 37 World-Famous Songs: Listen and learn along with 37 classics to develop musicality 3. 22 Instrument Tones: Switch between different sounds and explore a variety of musical styles 4. Easy Chord Play & Sing-Along: Five built-in chords make it easy to sing, play and enjoy music together as a family

PLAYPOP GREENGROCER CASHIER COUNTER

  1. 14 Adorable Food Figures: Each features a barcode recognizable by the included scanner 2. One Product, One Barcode: For a realistic checkout experience 3. 3 Payment Methods: Cash, card and mobile payment to introduce shopping and money skills 4. Realistic Checkout Setup: Includes a spring scale and conveyor belt for immersive supermarket role play 5. Digital Display: Shows price, quantity and total after scanning 6. Built-In Microphone & Speaker: Add fun announcements to the checkout experience

PLAYPOP ELECRTIC PLUSH- FOX TERRIER W/DROOL BIB

  1. Ultra-Soft Fabric for a soft, delicate and cozy feel 2. Voice-Repeat Fun: Records your voice and repeats it in a cute child-like voice 3. Interactive Responses: Pet its head or chin, or call out loudly, to trigger playful actions like push-ups, head shakes, tail wags and walking toward you 4. Realistic Pet-Like Experience: Adorable design, lifelike movements and sounds make it feel like having a little pet of your own

PLAYPOP COLORFUL MAGNETIC STICKS

  1. Strong Magnetic Hold: Secure connections that stay firmly in place for long-lasting play 2. 18mm Diameter: Carefully crafted for little hands to grasp and handle with ease 3. 7 Vibrant Colors: Enrich visual experiences and support early color recognition 4. Build, Create & Challenge: Multiple ways to play with progressively challenging builds and shapes 5. High-Quality ABS Material : Odor-free and made for safer play

PLAYPOP R/C BOXING GAME ROBOTS

  1. Flexible Tracks & Precise Controls: Smooth handling for an engaging driving experience 2. 20m Remote-Control Range: Enjoy battles from a distance 3. Multiple Combat Moves: Move, turn, punch and unleash powerful combo attacks 4. 30-Minute Playtime: Extended fun on a full charge 5. Durable Materials: Built to withstand bumps and falls

PLAYPOP DOMINO TINKLING BUS

  1. 30% Heavier Dominoes: More stable and less likely to topple off course 2. Transparent Body: See the inner mechanism in action 3. Automatic Domino Laying: Smooth and even placement, with a satisfying “ding” as each domino is set down

PLAYPOP CORGI CLAW MACHINE

  1. Three-Way Controls, Precise Play: Control forward/backward, left/right and up/down movements to develop hand-eye coordination and focus. 2. Powerful Claw, Satisfying Grabs: Strong gripping power makes it easier to pick up plush prizes and enjoy the thrill of winning. 3. 60-Second Challenge: Race against the clock to see who can grab the most prizes. 4. Realistic Arcade Experience: Insert a coin and play, with lights, music and infrared sensing for an immersive claw-machine experience. 5. More Accessories, More Ways to Play: Includes 10 plush prizes and 10 detachable balls for DIY play, with dual Type-C and battery power options plus adjustable volume and silent mode.

PLAYPOP COLOR RHYTHM PAINTING SET

  1. 11 Color-Changing Markers: Pair the white marker with colored markers to reveal magical color-changing effects 2. Ready-to-Create: Includes pre-printed coloring sheets, crayons and colored pencils 3. Dual-Tip Acrylic Markers: Draw, trace and create freely with transfer paper 4. Pocket Crayons: Clean, mess-free and equipped with built-in erasers

PLAYPOP Channel Tunable LCD Walkie-talkies

  1. Cute Fruit-Themed Design: Fun and playful for little explorers 2. Up to 3km Range: Stay connected over long distances 3. Adjustable Volume: Clear, comfortable sound for little ears 4. Private Channels: 20 main channels and 99 sub-channels for multi-user communication 5. Flashlight & Lamp: Doubles as a handy light source 6. Long-Lasting Battery & Wrist Strap: Built for worry-free adventures

PLAYPOP MAGIC HOMETOWM MAGNETIC PLAYSET

  1. Explore the Magic Town: Slide the joystick to navigate and discover 2. Powerful Magnets: Move the figures around town with ease 3. Hidden Surprises: A two-stage unfolding design reveals a three-story dream house 4. Rich Interactive Scenes: Bed, bookshelf, door, puppy, swing, carousel and more 5. Press-to-Light Storefront:Turn on the lights and bring the magic town to life

PLAYPOP INTERSTELLAR UFO ENERGY WATER BLASTER

  1. Dual Shooting Modes: Switch between manual and automatic water blasting 2. 70+ Minutes of Playtime: Replaceable dual-battery design for extended fun 3. Futuristic Space-Pod Design: Large water tank with gradient lighting effects 4. 700-Shot Capacity: Large tank for up to 700 shots per fill 5. Auto Water Refill: Automatically fills the tank in just 30 seconds 6. 9m Shooting Range: Long-range water action for more exciting play 7. Lightweight Design: Only 685g and 40cm long, sized for little hands

PLAYPOP Little Doc. Bunny Set

  1. Cute & Portable: Easy-to-carry design with a rich selection of accessories 2. Realistic Doctor Tools: Includes a thermometer, disinfectant spray and more 3. 28-Piece Set: A complete collection for immersive doctor role play 4. High-Quality ABS Material: Odor-free and made for safer play 5. Learn Through Role Play: Encourages healthy habits and early learning
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