Shanghai Fair Indonesia 202611—12 November 2026

Consumer Goods

Shanghai Biechuxincai Apparel Co., Ltd.

Shanghai Creative Originality Garments Co., Ltd. was founded in 2009. It is an integrated fashion enterprise integrating design & R&D, production and quality inspection, warehousing & logistics, as well as sales and customer service. Devoted to the aesthetics of neo-Chinese style, reconstructs elegant oriental charm through traditional craftsmanship and intangible cultural heritage fabrics. The brand has repeatedly showcased collections at Shanghai Fashion Week, China International Fashion Week and Tianjin Fashion Week. It has successively been honored as a "Leading Local Brand of Shanghai" for consecutive years, and claimed numerous awards including the Annual Best Neo-Chinese Design Award at Tianjin Fashion Week, Most Beautiful Women’s Wear Exhibitor at CHIC China International Clothing & Accessories Fair, and Outstanding Exhibitor Award of Shanghai International Tea Culture Tourism Festival. Its flagship stores and aesthetic lifestyle galleries are located in national 4A/5A scenic spots and urban cultural landmarks, such as Shanghai Yu Garden, Suzhou Pingjiang Road, Hangzhou Dajing Lane and Nanjing Confucius Temple, setting the trend benchmark for neo-Chinese fashion.

Products & highlights

Dreams as Steeds

"Ascending the Stork Tower"* is a timeless masterpiece by Wang Zhihuan, a poet of the Tang Dynasty. The full poem reads: "The sun beyond the mountain glows; The Yellow River seaward flows. You can enjoy a grander sight, By climbing to a greater height." This piece features flying-eave detailing at the waist and French embroidered pine and cypress motifs. It fuses the classic silhouette of the Chinese cheongsam with contemporary haute couture techniques. Drawing on jacquard texture as its language and three-dimensional tailoring as its backbone, the design reinterprets the oriental cheongsam for modern aesthetics. In terms of silhouette, the garment is built upon a modified cheongsam foundation, retaining the core slim, fitted shape and traditional side slits intrinsic to cheongsams. The crisp linearity of the slits carries forward the subtle, understated sensuality of traditional Chinese attire, while extended slit proportions accommodate the mobility of modern wear. Sleeveless cutting paired with a streamlined stand collar strips away cumbersome traditional sleeves. This subtractive design accentuates the graceful lines of the neck and shoulders, lending a sleek, contemporary edge to the classical form. Meanwhile, three-dimensional pleats at the side waist adopt Western deconstructive tailoring, breaking the flat construction of conventional cheongsams. Stacked and folded fabric generates layered visual dynamism, creating a static-versus-dynamic structural contrast alongside the side slits. For fabric and colour, a jacquard brocade with gilded metallic threads woven into an indigo-black base is selected. Its texture evokes the poetic vision of "mountains and rippling seas bathed in gilded light". The brocade craft inherits the quintessential jacquard weaving techniques of Song Dynasty brocade. Interwoven metallic yarns deliver shifting luminous gold undertones under varying light, exuding inherent opulence without excessive embellishment. The core palette of indigo-black and gilded gold draws from the oriental artistic conception of "azure mountains and seas shimmering with golden radiance". The cool blue-black tones embody the calm of deep seas and misty peaks, while the gilded threads mirror sunlight glinting across waves, rendering colour itself a vessel for cultural imagery. In decorative detailing, three-dimensional floral embellishments adorn one shoulder, crafted from warm metallic materials to resemble ethereal blossoms growing amid mountains and seas. They create a striking warm-cold contrast against the cool gilded brocade, serving as the garment’s focal point. Gilded piping trims the edge of the side slit, its minimalist linearity echoing the brocade’s golden weave, harmonising intricate fine detailing with the outfit’s grand overall presence. Moving beyond literal reproductions of traditional cheongsam patterns and fixed styles, this design draws inspiration from oriental landscape aesthetics of mountains and seas. The interplay of modern tailoring and age-old brocade craftsmanship preserves the cheongsam’s cultural essence while reinventing this iconic oriental garment to align with contemporary tastes and versatile wear occasions.

Lacquer Radiance Dress

"Objects embody the Dao; lacquer brings forth vivid hues. Self and surroundings fade into one, and eternal beauty endures. Intangible Cultural Heritage: Xiangyunsha Horse-Face Skirt Panel The horse-face skirt is crafted from 35-momme Shunde intangible cultural heritage Xiangyunsha silk. Refined through the ancient ritual of ""three washes, nine steamings and eighteen sunnings"", the fabric bears natural imprints of dioscorea tubers and river mud, with a soft texture tempered by the passage of time. Every inch of the textile carries the folk memories of the Pearl River Basin. Symmetrical cut panels and pressed pleats of the horse-face skirt unfurl like ancient scrolls as the wearer moves. Thanks to Xiangyunsha’s natural properties, the fabric grows softer and mellower with every wear, akin to a wearable heritage artifact worthy of collection. Wearing this skirt is like cloaking oneself in the gifts of Lingnan’s sunlight and river silt. The solemn silhouette of the horse-face skirt, paired with the profound heritage of Xiangyunsha, lends you an innate oriental grace—""garments carry ancient traditions, and every step exudes subtle charm""—for formal occasions, while serving as a moving cultural emblem in daily life. Han-Dynasty Lacquer Motifs: Galloping Horses & Cloud Scrolls The positioned patterns on the skirt draw inspiration from the Carriage and Horse Procession murals on Han-Dynasty lacquerware. Vigorous, soaring horses interweave with flowing, agile cloud scrolls, rendered in tangerine to replicate the striking hues of ancient Han lacquer coating. The prosperous Han scene of ""endless carriages and horses amid swirling cloud vapors"" is woven into the skirt. Against the jet-black base cloth, the tangerine patterns glow vividly like lacquer paintings. The design balances rigorous archaeological authenticity with striking contemporary visual appeal. The symmetrical arrangement of horses and cloud scrolls subtly embodies the oriental aesthetic philosophy of balance and harmony. As you walk, the patterns ripple across the fabric, evoking a journey through the thoroughfares of a thousand-year-old Chang’an. You become a living vessel of oriental aesthetics; every turn radiates the grand poetic vision of ""riding horses amid celestial clouds"", setting you apart at social gatherings with profound cultural poise. Bodice: Heavy Black Crepe Silk The upper bodice is made of heavy black crepe mulberry silk, featuring a dense, crisp texture with superior drape and a subtle matte finish. The stiff structure of the heavy crepe creates layered contrast against the fluid fall of the horse-face skirt. Its jet-black base echoes the lacquered base of Han-Dynasty lacquerware, making the bright patterns stand out vividly. Breathable and shape-retaining, the fabric hugs the figure without tightness. The understated calm of the bodice balances the ornate skirt patterns, achieving a perfect harmony of bold and muted tones. Whether for office commutes or formal banquets, it showcases your refined taste—finding inner character within quiet elegance. The crisp fabric flatters the silhouette, embodying the gentle dignity of oriental women. Tangerine Binding & Woven Ribbon Ornamentation Tangerine binding trims the neckline, cuffs, waistline and skirt hem, complemented by woven ribbon embellishments that echo the lacquer patterns in color, delivering sharp, refined linear detailing. As the signature pigment of Han-Dynasty lacquer, tangerine creates a cohesive visual system with the motifs. The binding neatly outlines the garment’s silhouette, while jacquard textures on the woven ribbons add depth, revealing meticulous craftsmanship within minimalist design. These subtle tangerine accents resemble ""cinnabar dotted on ink"", infusing vitality into the muted overall palette. Up close, intricate craftsmanship shines; from afar, harmonious color rhythm unfolds. Every detail reflects an uncompromising pursuit of oriental beauty, serving as quiet markers of refined taste."

Golden Bloom Melody Dress

"The Golden Bloom Melody Dress is crafted with plant-dyed double-sided woven fabric. One side boasts dreamy blue hues soaked in morning mist, with layered color gradients that capture the glow of spring mist and sunset glow frozen onto the textile. The reverse side features a bright golden yellow base glowing like warm sunlight. The dual-sided tones shift and transform with every step and change of light, letting you wear the poetic charm of dawn, dusk, day and night. Created with plant dyeing techniques that take natural herbal pigments as ink, the fabric undergoes multiple ancient dyeing procedures. It combines the breathability of cotton and the luxuriant drape of silk, delivering a mild, soothing herbal texture against the skin. The skirt side is spliced with an intangible cultural heritage Song brocade hem. The Bada Auspicious Cloud Pattern shimmers with opulent, refined luster across its textured surface. As a thousand-year-old heritage weaving craft, every inch of Song brocade pattern embodies artisans’ meticulous craftsmanship. The cloud motifs symbolize smooth journeys and good fortune. When walking, the hem unfurls like drifting clouds, and the cloud patterns sway gracefully with each movement. Song brocade detailing also adorns the neckline, echoing the patterns on the hem for a cohesive aesthetic. Contrasting yellow-and-blue binding trims twist like gilded winding branches, outlining a graceful silhouette within the traditional Chinese stand collar and asymmetrical placket. The design fits the body naturally without complicated tailoring, visually elongating the figure to create a slender, elegant silhouette. Whether wandering through spring woods or attending an elegant literary gathering, this dress encapsulates the natural poetry of plant dyeing, the profound heritage of Song brocade, and the auspicious symbolism of the Bada Auspicious Cloud Pattern. It serves as a gentle medium for interpreting refined oriental life. Every wear becomes a dialogue with millennia-old craftsmanship, revealing poised, elegant oriental charm amid dreamy gradients and luxurious patterns."

Galloping Horses in Brocade Dress

"The Galloping Horse Brocade Dress This dress is primarily crafted from Shu Brocade, an intangible cultural heritage weaving craft originating from the Warring States Period. It reproduces horse motifs recorded in Strategies of the Warring States. The iridescent gold-and-blue jacquard technique renders galloping horses as if treading floating clouds across the fabric. A treasured oriental craft with a history of over two thousand years, Shu Brocade is woven via the intricate full-warp and full-weft method. Its interwoven gold and blue iridescent texture shifts with light, freezing the battlefield smoke and prosperous splendor of the Warring States onto the textile. The material is wear-resistant and crisp with lavish luminous sheen, smooth against the skin and wrinkle-resistant, letting the millennia-old craftsmanship be felt at a touch. The sleeves are made of mulberry silk georgette. Its light, sheer texture skims the skin without clinging. When a breeze blows, wispy cloud-like silhouettes drift around the wrists, adding delicate grace while softening arm lines. It eliminates stuffiness and restraint and fully showcases gentle feminine charm. The layered collar adopts contrasting blue and yellow trims to frame an elegant silhouette. The overlapping stand collar and V-neck integrate traditional Chinese spirit with contemporary aesthetics, visually lengthening the neck and presenting exquisite detailing without extra accessories. Exquisite folded pleats adorn the waist through sophisticated tailoring. It naturally shapes a soft waistline without rigid lining, retaining the relaxed drape of Shu Brocade while hugging the figure to create a slender proportion. As you walk, the full skirt billows like galloping horses racing across grasslands; the horse patterns sway gently with each step, as if the grand scenes of the Warring States flow along the garment hems. Wearing this dress allows you to touch the millennia of ingenuity embedded in Shu Brocade. Through iridescent gold-blue horse motifs, weightless sheer silk sleeves and structured layered collars, you experience the perfect fusion of oriental aesthetics and profound history. Whether attending an elegant tea gathering or wandering city streets, this brocade dress interprets the poetic vision of ""Horses tread cloud brocades, grace endures a thousand years"". Every wear becomes a conversation with Warring States weaving art, unveiling poised and timeless oriental charm amid vivid horse silhouettes and luxurious brocade hues."

Bronze Moon Glow

"Inspired by ancient Chinese bronze civilization, this design blends two intangible cultural heritage textiles: Xiangyunsha and Song Brocade. Progressive layers of materials, patterns and refined details convey profound primitive oriental aesthetics and auspicious symbolism, crafting a Chinese-style top that balances profound cultural heritage with modern light luxury. Main Fabric This piece uses Xiangyunsha printed with bronze decorative motifs. Its deep cyan base features mottled textures resembling oxidized bronze surfaces. The patterns replicate the minimalist primitive lines of bronze ornaments with a subtle matte metallic glow. The fabric grows softer and smoother with wear, while retaining Xiangyunsha’s natural advantages: breathable, skin-friendly, wear-resistant and durable. Placket Splicing The front placket is spliced with Song Brocade woven with delicate traditional patterns on a tone-on-tone base. It creates a striking textural contrast against Xiangyunsha: the rugged, mottled surface of Xiangyunsha sets off the fine, orderly weave of Song Brocade, embodying the oriental philosophy of balancing firmness and softness. Cultural Heritage Bronze patterns carry the profound legacy of ancient Chinese bronze civilization, while Song Brocade is a national-level Intangible Cultural Heritage. The integration of the two represents the inheritance and innovative development of oriental craft aesthetics. Auspicious Symbolism Five tassels correspond to the Five Elements and Five Blessings, embodying wishes for completeness and good fortune. Hand-sewn beads symbolize ""a perfect match"", sending sincere blessings to the wearer."

Wings in Concert Dress

"The Heavenly Plumage Phoenix Dress is crafted with enamel brocade and mother-of-pearl inlay weaving techniques. Drawing on the millennia-old auspicious motif ""Hundred Birds Pay Homage to the Phoenix"", the fabric brims with ethereal charm. The soft luster of enamel brocade interweaves with fine pearlescent shimmer of mother-of-pearl to form iridescent textures; every inch of the textile resembles feathered robes dotted with morning dew. The fabric is wear-resistant and crisp, combining practicality with a delicate, luminous visual texture. Patterns of peacocks treading floating clouds spread across the skirt. Cloud scrolls, once totems carved on imperial ritual vessels, turn into flowing veins of modern couture. Flocks of birds carry clusters of flowers and leaves as they wander. Vibrant golden pheasants, affectionate mandarin ducks, unrestrained wild geese, nimble swallows and lively parrots all embody the grace of mythical fowls recorded in The Classic of Mountains and Seas. Every step unfolds a new scene, as if you have stepped into an auspicious realm from an ancient scroll. It feels as if divine birds and propitious clouds accompany you with every stride. The collar is woven with color-shifting phoenix plumage shaped into soft undulating waves, centered with an imperial jade seal clasp. Like an emperor’s official seal, it locks all good fortune within the garment, embedding understated Chinese nobility in subtle details that resonate deeply. The sleeves feature cloud-wave cuffs echoing the skirt’s patterns. Wispy cloud vapors seem to flow with every gesture, adding elegant liveliness while softening the lines of the arms. No phoenix silhouette can be seen on the front of the dress. Only when you turn and glance back do the phoenix feathers on the rear shoulders unfurl gently like outstretched wings — just as your innate radiance blooms fully in this moment. The wearer becomes the phoenix spreading its wings, surrounded by all auspicious spirits, possessing natural elegance without deliberate ostentation. The enamel brocade and mother-of-pearl craft encapsulate the ingenuity of thousand-year weaving traditions, weaving the blessed symbolism of ""Hundred Birds Pay Homage to the Phoenix"" into every fold of the garment. Whether attending an elegant grand gathering or wandering city streets, this dress, with its ever-changing patterns and hidden design surprises, acts as a medium to interpret oriental refinement and your unique inner glow. Every time you wear it, you engage in a dialogue with millennia of culture, revealing poised and timeless oriental charm amid flocks of divine birds and swirling auspicious clouds."

Misty Cloud Marsh Dress

"Mulberry silk is skin-friendly and breathable with an ultra-smooth texture. The floating glow brocade technique endows the fabric with shifting radiance reminiscent of flowing sunset glow, forming vivid three-dimensional textures. The top delivers a luxurious aura derived from time-honored traditional craftsmanship while offering the close-fitting comfort of mulberry silk. Its luster shifts with every movement, creating an elegant aura as you walk. The fabric is woven with classic Chinese patterns including the Twelve Zodiac Animals (corresponding to the Twelve Earthly Branches) and the Eight Trigrams. These patterns carry profound oriental cultural connotations, boasting intricate details and profound roots of Chinese aesthetics. When worn, the garment showcases distinctive cultural taste, and the symbolic meaning of the patterns lends it a unique narrative quality. It stands out from ordinary styles with exclusive charm. Decorated with purple-green woven ribbons and accented by French embroidery at the waist, the woven ribbons highlight the iconic Chinese asymmetrical placket, while the delicate, raised French embroidery elevates the refinement of small details. These decorative touches echo the overall oriental style and naturally flatter the figure; the waist ornament visually slims the waist, crafting a sophisticated yet layered look free of dullness. Wrapped in the shimmering radiance of floating glow brocade, every step carries the gentle warmth of heritage craftsmanship. Crafted with premium full mulberry silk as the base fabric, integrated with the thousand-year-old floating glow brocade craft: flowing purple and green iridescence ripples across every silk thread, as if the twilight mist and glow have been woven into the skirt. As you raise your hands or turn around, luminous patterns undulate along the hem, presenting tangible luxurious texture to the eye. The skirt is adorned with subtle oriental hidden patterns: rotating zodiac animals representing the Twelve Earthly Branches and ancient Eight Trigrams motifs woven along the asymmetrical placket. Every inch of texture holds subtle fragments of traditional culture. Purple-green woven ribbons embody the spirit of traditional asymmetrical plackets, while waist French embroidery carves out a slender waistline. The design flatters the silhouette and conceals fine craftsmanship within easily noticeable details."

1. Star Whispers & Wishes Dress 2. Seven Stars Embrace the Moon Waistcoat

"Star Whispers"" refers to the shifting iridescence of seven-color mother-of-pearl silk mulberry silk gauze, like crushed star diamonds scattered across the gauze robe. ""Star Wishes"" centers on the auspicious symbolism of sunflower and butterfly motifs. Drawing on the oriental romance of ""The Milky Way drifts into dreams; starlight carries heartfelt wishes"", this garment integrates the thousand-year heritage of intangible cultural heritage gauze weaving, the soft smoothness of mulberry silk and the luminous glow of pearls into one piece, embodying the gentle nobility and poetic grace of an empowered oriental woman. Seven-Color Mother-of-Pearl Silk Mulberry Silk Gauze · Intangible Cultural Heritage Weaving The dress is constructed on the base of intangible cultural heritage seven-color mother-of-pearl silk mulberry silk gauze, woven via ancient jacquard techniques. The gauze weave is translucent and three-dimensional; under light, the mother-of-pearl filaments refract shifting iridescent hues of gold, silver, blue and pink, resembling stardust hidden within the gauze texture. Compact and crisp, the fabric unites the softness of pure silk with the structural definition of gauze weave. Mulberry silk gauze is a millennia-old Chinese intangible cultural heritage weaving craft. The seven-color mother-of-pearl silk technique endows the fabric with dreamy galactic texture. From afar, it glows with soft moonlight radiance; up close, shimmering light flows across its surface, perfectly echoing the name ""Star Whispers & Star Wishes"". Natural mulberry silk is skin-friendly, breathable, draping well and resistant to wrinkling, delivering an artistic fusion of heritage weaving and modern aesthetics, rich in cultural depth and high-end luxury. Imagery of Butterfly and Sunflower Motifs Positioned jacquard craftsmanship renders three-dimensional, intricate butterfly and sunflower roundel patterns. Intertwined golden and iridescent luster makes blossoms bloom vividly on the gauze with butterflies fluttering amid them, layered like embossed relief. Sunflower roundels embody oriental blessings of completeness, radiance and lasting prosperity, while butterflies symbolize freedom, transformation and smooth fortune. The combination originates from traditional Chinese brocade, representing dual blessings and endless vitality. The jacquard patterns shift with light, reinterpreting ancient motifs for contemporary times — retaining traditional cultural essence while suiting the opulence of modern high-end formal wear. Accent Detail: Pearl Trimmed Asymmetric Collar Featuring a modified Chinese asymmetric collar, the edge of the slanted placket is hand-strung with natural luminous translucent pearls, echoing the shimmer of mother-of-pearl silk. The delicate detailing evokes tiny galactic pearls adorning the neckline. Pearls carry oriental connotations of perfection, purity and affluence. Hand-strung trim differs from machine-made embellishments, each bead infused with the artisan’s care. The asymmetric silhouette preserves the classical spirit of cheongsams while softening neck lines to highlight an elegant swan neck. Craftsmanship reveals itself within minimalist design, balancing the substantial texture of gauze and the ethereal lightness of georgette, echoing the poetic line ""Starlight bears wishes; luminous pearls grace the neck"". Three-dimensional tailoring features an uncinched front waist and fitted rear waist to create a streamlined silhouette with flat front and shaped back. A sleek side slit at the back hem flatters oriental body shapes. Three-quarter sleeves are spliced with Grade 6A mulberry silk georgette, sheer and weightless with soft misty glow, forming a visual contrast of solid and void against jacquard gauze. The overall design revolves around oriental philosophy of the Milky Way and heartfelt wishes. With gauze weave as its framework, mother-of-pearl luster as its rhythm, patterns as its soul and pearls as its ethereal spirit, it rejects over-elaborate ornamentation, prioritizing cultural connotation and artistic conception."

Phoenix Splendor Brocade Dress

"This dress is named Phoenix Splendor Brocade. It is crafted from Floating Radiance Brocade, a textile originating from ancient imperial weaving techniques. Formerly known as ""Sunset Glow Pattern Brocade"", it was a rare luxury fabric exclusively woven for royal families during the Ming and Qing dynasties. Woven from premium mulberry silk via an intricate three-warp three-weft jacquard process, the brocade surface shimmers with shifting light like drifting sunset hues. Revered by imperial noble ladies of old for its trait that ""radiance moves with every step, the brocade flows like rosy twilight"", this fabric has been recreated today by restoring ancient brocade craftsmanship combined with modern textile technology. It retains the gentle drape of traditional silk brocade while gaining practical durability: wrinkle-resistant, hard-wearing and easy to maintain. The skirt is woven with iridescent interwoven motifs of purple and deep blue phoenixes. The purple tones resemble evening clouds draped in crimson sunset glow, while the blue shades evoke deep seas holding trapped starlight. As lighting angles and walking pace shift, the feather patterns deliver fluid gradient textures, as if the shimmering tips of phoenix wings are captured on the fabric. Every turn brings the lively rhythm of fluttering phoenix plumage. Designed with a traditional Chinese stand collar and half-open placket, it features sheer mulberry silk georgette mid-length sleeves. The lightweight, breathable georgette skims the skin without clinging, and slightly tapered cuffs frame elegant wrist lines. Hidden pressed pleats at the waist naturally shape a soft waistline without restrictive darts. The full, wide skirt billows like outstretched phoenix wings as you walk, creating a stunning visual effect of flowing hems dancing with every stride. Wearing this dress lets you experience the thousand-year weaving heritage embodied by Floating Radiance Brocade. The shifting iridescence of purple and blue phoenix patterns seamlessly unites oriental refinement with contemporary aesthetics. Whether attending an elegant tea gathering or wandering city streets, this brocade gown interprets the poised charm of ""natural phoenix grace"". Amid flowing radiance and vivid patterns, you become a living carrier of oriental aesthetics."

Scarlet Silken Strings Dress

"I seek spring blooms along the Sishui River on a fine day; Boundless scenery renews all at once. One easily recognizes the touch of east wind, For all hues of red and purple are the breath of spring. The cold bleakness has faded away, and vibrant new vitality is just unfolding. The mild east wind caresses the face, willows sway softly, floating clouds drift across the clear blue sky, and water glimmers with rippling light… All creation awakens quietly, wrapped in gentle warmth and bright radiance. This is the perfect time to wander outdoors and admire spring blossoms, free and relaxed. Amid such scenery stands an elegant figure, graceful as a phoenix in full bearing. Amid seas of green foliage, a single touch of red strikes the eye; among countless flowers, one lone bloom stands out in peerless beauty. Garment Description This striking scarlet dress is steeped in the vitality of spring. Overlapping pleats shape a well-fitted bodice finished with a matching sash, resembling a flower wrapped in a tender bud—softly demure yet brimming with liveliness. The voluminous full skirt embodies unrestrained blooming, a silhouette filled with longing and hopeful spirit. This scarlet gown is the bloom of spring, the sunset glow of dusk, the fire of passion, and the purity of a sincere heart. It transcends age, suited for every woman."

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